Visual Storytelling for Purposeful Projects
Strategic visual content for commercial real estate and brand campaigns—executed with intention and excellence
Strategic visual content for commercial real estate and brand campaigns—executed with intention and excellence
Most organizations struggle to find a creator who pairs creative vision with professional discipline—I bridge that gap. I’m Erica Floyd, and with a decade-long engineering background, I deliver data-informed visual storytelling that blends strategy, clarity, and creative depth.
Through short-form video, commercial photography, and cinematic storytelling, Erica Floyd Visual Studio helps real estate professionals, property owners, and purpose-driven organizations communicate with impact—moving audiences, strengthening brands, and advancing meaningful missions.
Have a project in mind? Send a note to hello@ericainnovates.com

From strategic property marketing campaigns to compelling investment pitch visuals, we help assets stand out and tell a clear story. Every visual is designed to support leasing, sales, and investor confidence.

We capture community events, nonprofit and corporate projects with visuals that feel intentional and authentic. Our storytelling highlights impact, purpose, and the people behind the mission.

We deliver specialized UGC campaigns with a track record of expanding reach, preserving authenticity, and driving engagement across social and digital channels.
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